Analytics & Tracking

A clean, contemporary workspace featuring a desktop with analytics on the screen and plants for a fresh look.
Full-Funnel Analytics & Data Infrastructure

I design and implement the data systems that marketing teams rely on—from tracking and tagging to attribution and reporting. My work ensures every touchpoint is measured accurately and every decision is backed by clean, reliable data.

jsander01@gmail.com

Pillars

1. Tracking & Tagging Architecture
Google Tag Manager implementation
GA4 events, conversions, and enhanced measurement
Custom variables, triggers, and data layer logic
First-touch, last-touch, multi-touch tracking setups
2. CRM + Ads Integration
HubSpot + Salesforce tracking alignment
Offline conversion uploads
GCLID / Client ID / Session ID capture
Lead routing & lifecycle stage automation
3. Attribution & Reporting
Cross-channel attribution models
Funnel dashboards (Looker, GA4, HubSpot, Salesforce)
CAC, ROAS, LTV reporting
Executive report automation

Contact
GA4 Implementation
Google Tag Manager
Attribution Modeling
CRM + Ads Integrations (HubSpot/Salesforce)
%
Attribution & Funnel Modeling

How I Work

My Implementation Process

  1. Audit & Blueprint
    • Technical audit of GTM, GA4, CRM, ad platforms, and data flow mapping.
  2. Architecture Design
    • Define events, parameters, naming conventions, data layer schema, and attribution needs.
  3. Build & QA
    • Implement tags, triggers, variables, CRM fields, workflows, and integrations.
  4. Validation & Documentation
    • Thorough testing, error checks, and delivery of documentation you can hand to any team.
  5. Reporting Setup
    • Create dashboards that tell a clean, accurate story across the entire funnel.

Stay In Touch

Follow my work, reach out with questions, or get in touch about future projects.

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