Marketing Operations & Tech

Contemporary office setup featuring digital marketing strategy on a computer screen, ideal for business technology themes.
Marketing Operations & MarTech Implementation

Modern marketing teams depend on clean data, reliable tracking, and systems that work together — yet most companies struggle with fragmented tools, broken analytics, and inefficient processes.
This is where Marketing Ops becomes a growth engine.

I specialize in building full-funnel operational systems that connect analytics, automation, CRM, and paid media into a single, measurable ecosystem.

jsander01@gmail.com

What I Deliver

✔ Tracking Architecture & Data Governance
A strong marketing engine starts with clean, accurate, trustworthy data.
✔Conversion Tracking & Offline Conversion Pipelines
Bridge the gap between ad platforms and your CRM.
✔ CRM & Automation Setup (HubSpot + Salesforce)
I build clean, predictable workflows that support sales, marketing, and service teams.
✔ Full-Funnel Reporting & Dashboards
Analytics that tell the truth — not dashboards that look pretty but mislead.
✔ Systems Integration & Process Automation
Reduce manual work, eliminate data silos, and unify the marketing ecosystem.

Contact

How I Work

My Implementation Process

  1. Tracking Architecture & Data Governance
    • Google Tag Manager setup & data-layer design
    • GA4 event structure & naming conventions
    • UTM frameworks, channel mapping, and governance
    • GCLID / Client ID capture
    • Cross-domain & cross-platform measurement
    • Custom tracking for forms, buttons, scrolls, videos, and conversions
    • Debugging & QA using Tag Assistant and GTM preview
  2. Conversion Tracking & Offline Conversion Pipelines
    • Offline conversion tracking (Google Ads, Meta, LinkedIn)
    • HubSpot → Google Ads conversion syncing
    • Salesforce → Google Ads Offline Conversion Import
    • Server-side validation rules
    • Lead quality tagging (first-touch, last-touch, channel source)
    • Form attribution + session enrichment
  3. CRM & Automation Setup (HubSpot + Salesforce)
    • Lifecycle stages & lead status automation
    • Lead assignment rules
    • Custom properties + hidden tracking fields
    • Contact form tracking → CRM mapping
    • Sales ↔ marketing handoff processes
    • Form → HubSpot → Salesforce syncing
    • Pipeline design + reporting
  4. Full-Funnel Reporting & Dashboards
    • GA4 dashboards with event funnels
    • Paid media performance dashboards (Google, Meta, LinkedIn)
    • HubSpot lifecycle + revenue dashboards
    • Custom attribution reports
    • Lead source accuracy monitoring
    • CAC, ROAS, LTV, MER, pipeline velocity
  5. Systems Integration & Process Automation
    • Web → GTM → GA4 → HubSpot → Salesforce
    • Form attribution → CRM → ad platforms
    • Zapier workflow automation
    • Data cleanup logic (de-duping, scoring, validation)

Stay In Touch

Need help setting up tracking, CRM workflows, or full-funnel reporting?

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